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Social media become more popular and welcome by enterprises and individuals. Despite of geographical boundaries, people have been paying more attention on social media and its application in globewide and nationwide. As a virtual collaborative platform, social media meet various desires in multiple tiers.
There are five levels of desires for social media.
Level One - People connection
Stay in touch with friends
Collaborate in communities
Regain connection with those whom lost in touch
Level Two - Branding promotion
People become their own branding ambassadors
Companies need more cost effective advertising approach to promote business and corporation image
Level Three - Competition transparency
Open business to wider and more potential clients/customers
Catalyst to establishing credit in fair and unbiased competition
Broader individual choices direct business development
Level Four - Acquire voices of consumers and experts
Groups built on common needs provide platforms to exchange ideas and feedbacks
Industrial and academic forums offer expertise opinions
People learn more and deeper of the exterior world across-boundaries
Level Five - Kaizen of social structure and economy
Inner universes of individuals change
Corporate businesses keep improving
Technologies are gifted with more innovations
Interorganizational activities put on the showcase
International affairs out of box | 
发表于 2013-3-16 14:47:03
