魅力：改变心灵、思想和行动的艺术

苏志贤

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Enchantment: The Art of Changing Hearts, Minds, and Actions

The VIDEO STREAM broadcasting on 3/29 Tuesday 6-9 pm PDT; which is BJ Time 9 am - Noon Wed 3/30 As a managing director of Garage Technology Ventures and Founder of Alltop, Guy Kawasaki will be sharing his wisdom and perspectives relating to his new book, “Enchantment: The Art of Changing Hearts, Minds, and Actions.” This is a rare opportunity to hear Mr. Kawasaki speak along with Jenn Lim, Chief Happiness Officer for Delivering Happiness & Zappos and Kate Bennett Eriksson, Head of AT&T Innovation Centre for Ericsson demonstrating how enchantment works in real time. In Guy Kawasaki’s push for innovation he continues to motivate entrepreneurs to get creative and enchant partners, customers, clients, teams and more. In his latest book, Guy explains how to influence what people will do while maintaining the highest standards of ethics. Guy will explains when and why enchantment is necessary and the pillars of enchantment: likability, trustworthiness, and a great cause. You will learn how to launch, overcome resistance, make enchantment endure, and how to use technology. He will even describe how to enchant your employees and your boss. Finally, because there are times you may want to resist enchantment, he will share his wisdom on how to do this. If you want to change the world — or even part of the world, this event is for you. Speaker: Guy Kawasaki, Founder of Garage Technology Ventures and creator of Alltop Introduction by: Jenn Lim, Chief Happiness Officer, Delivering Happiness and Zappos MC: Kate Bennett Eriksson, Head of AT&T Innovation Center Silicon Valley, Ericsson Inc. 链接：http://www.coir.org.cn/BASTOBSP/rmitFront.do?act=listdetail&rmitinnu=00003938