Responsibilities:
· Draft the media planning strategies including the
planning rationale, media and channel selection, budget allocation, and
in-depth cooperation
· Responsible for campaign implementation, master plan and
spot plan development, coordination with digital agencies and media
· Campaign monitoring and optimization
· Campaign reporting and post-buy analysis
· Client relation’s management
Requirements:
· A minimum of 3 years media related work experience in the
field of online advertising
· Familiar with online media and its evolution plus
creativity
· A certain measure of media analyzing competence which
ensures quality media strategies and performance according to clients’ demands
· Good at communication with excellent judgment,
deliverable working style and adaptability to fast-paced environment
奥美世纪（上海） — 媒介策划监理
职位描述：
·撰写媒介策划方案，包括策略阐述、媒体与频道的选择、预算分配、深度合作
·负责广告投放活动执行、总体规划和活动进度，协调互动广告代理商与媒介
·监督投放活动的执行和优化
·制作投放报告与深层数据分析
·客户日常联络和维系
职位要求：
·3年以上网络广告公司或网络媒体的媒介策划经验
·熟悉互联网媒体，了解互联网新媒体的发展，具有创新及开拓能力
·具备一定的媒体分析能力，能根据不同客户的需求制订合适的媒介策略，并具备执行能力
·具有较强的沟通、判断能力，能适应快速的工作节奏
·良好的中、英文沟通能力
发表于 2013-7-10 16:33:22
