Job Responsibilities:
Ø Work closely with IT dept. on Customer Loyalty system framework deployment, provide valuable insights and suggestions steering the program setup.
Ø Plan, manage and oversee marketing campaigns and programs that drive Customer Relationship Marketing Objectives, including increased customer retention/loyalty, and deeper product engagement.
Ø Partner with internal analytics teams to understand customer segments, needs, wants and behaviors and translate into actionable recommendations.
Ø Analyze customer behavior and identify opportunities for upsell/cross-sell, increased retention/loyalty, implement direct marketing campaigns and win-back campaigns that drive changes in customer behavior.
Ø Develop optimal communication cadences and offers; ensure that campaigns, offer testing and targeting are aligned with overall business strategy
Ø Make recommendations to acquire, retain and strengthen customer relationships based on alignment with customer segments and business channel goals. Provide rationale and ROI considerations.
Ø Be actively involved with the program implementation, testing, measurement and refinement.
Ø Continually evaluate and recommend opportunities to drive increased value and renewals.
Ø Define and monitor success at the program, customer segment and campaign levels.
Ø Create/oversee ongoing programs that encourage customers post-purchase to connect with community and advocate for DHgate.
Qualifications Requirements
The right candidate will be highly organized and detail oriented. Demonstrated skills in achieving shared goals and commitments. Excellent communication and interpersonal skills; must build strong relationships with key internal and external business partners and be able to seek out the resources and support needed to achieve goals. Excellent analytical, presentation, conceptual, planning, follow-through, time management, and project management skills required.
Ø Proven 3+ years experience implementing loyalty/retention strategies across both on-line and off-line media
Ø 3+ years business buyer/consumer focused marketing including proven experience with Customer research and turning data and analysis into insights and tangible strategic recommendations.
Ø Well rounded direct marketer with emphasis on loyalty, online and retention/activation marketing.
Ø Ability to analyze data, identify opportunities and make actionable recommendations. Understand customer segmentation and have proven successes in improving loyalty and retention/activation of customers.
Ø Solid Direct marketing experience with offline and online channels (i.e. email, direct mail, phone, web, other).Experience developing effective offers and incentives.
Ø Solid track record in meeting or exceeding individual or team based financial goals including return on investment.
Ø Experience in leading others in the development and implementation of key marketing strategies involving cross-functional teams, external partnership and senior level leadership.
Ø Excellent written and verbal communication skills; effectively communicates with all levels in an organization.
Ø Advanced problem solving and analytical skills.
Ø Strong communication (both verbally and written), project, time management, and analytical skills.
Ø Must be proficient in Microsoft Excel, PowerPoint, Word, Project and Visio.
Ø Must be organized, detail-oriented and accurate.
Ø Professional demeanor and proactive approach.
Ø Ability to interface with all levels within the organization.
发表于 2013-7-10 10:34:12
