培训行业网络营销同质化竞争分析
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<SPAN style="FONT-SIZE: 16pt; COLOR: black; FONT-FAMILY: 黑体; mso-hansi-font-family: Simsun">培训行业网络营销同质化竞争分析<SPAN lang=EN-US></SPAN></SPAN>
<P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"> </SPAN><SPAN lang=EN-US><A href="http://www.59dianping.com/dianping/index.html"><SPAN lang=EN-US><SPAN lang=EN-US><FONT size=3>培训点评网</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">基于培训行业</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun">41</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">个领域共计</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun">241</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">个培训企业网站的调查，获得了教育培训行业网络营销现状的详细信息，内容包括培训企业网站的基本优化状况、搜索引擎可见度、搜索引擎广告、常用网络推广方式，以及对教育培训行业网络营的典型问题和案例分析等。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"> 培训网站搜索引擎优化状况普遍较高，对搜索引擎关键词排名都非常重视，尤其对网站外部链接更为重视，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun">73.4</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">％的培训网站外链数量超过</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun">100</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">个，网站外部链接数量超过</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun">500</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">个的比例高达</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun">46.6%</SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">，远高于其他行业的平均数量；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"> 培训企业重视网络推广方法的广度但专业性水平仍然不高，大多属于较低层次的应用，主要表现在：重视免费网站推广，但忽视网站用户体验；主动个别关键词搜索引擎排名，但在网站系统优化方面下功夫不深；对网络推广浅尝辄止，缺乏系统和持久性（例如将近一般的博客在最近一个月内没有更新）等等。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"> 除了同质化竞争和低层次应用之外，不正当的网络竞争，也成为教育培训行业网络营销不得不重视的一个现实问题。不正当网络竞争，包括发布信息诋毁竞争对手、恶意点击竞争对手的付费搜索引擎广告，甚至用黑客手段攻击竞争者网站等等，这些丑恶现象也为教育培训行业</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"><A href="http://www.shijianpeng.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"><SPAN lang=EN-US>网络营销</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">策略的实施。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"></SPAN></P>
<P><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"> 网络营销环境对每个企业都是一样的，不同的是各个企业对网络营销资源的掌握和应用水平，解决教育培训行业网络营销低层次、同质化竞争问题，需要在网络营销策略制定及网络营销实施过程控制等方面具有更高的专业性。因此，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"><A href="http://www.shijianpeng.com/"><SPAN lang=EN-US style="FONT-FAMILY: 宋体; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun"><SPAN lang=EN-US>石建鹏</SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">在</SPAN><SPAN lang=EN-US><A href="http://www.59dianping.com/dianping/index.html"><SPAN lang=EN-US><SPAN lang=EN-US><FONT size=3>培训点评网</FONT></SPAN></SPAN></A></SPAN><SPAN style="FONT-SIZE: 10.5pt; COLOR: black; mso-hansi-font-family: Simsun; mso-ascii-font-family: Simsun">中对若干重要问题的外在表现、产生原因以及解决办法均进行了专业的分析，是一部教育培训行业网络营销竞争指南。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: Simsun"></SPAN></P>
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