LVMH逐步瓦解爱马仕堡垒
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<p class="MsoNormal"><span style="font-family: 宋体;"> 在竞争对手</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">突然入袭法国最大独立奢侈品牌之后，爱马仕家族面临着成立</span><span lang="EN-US">173</span><span style="font-family: 宋体;">年以来最严重的考验。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">爱马仕以生产印花直丝方巾和价值</span><span lang="EN-US">4000</span><span style="font-family: 宋体;">欧元的鳄鱼手袋而著称。公司强调持有</span><span lang="EN-US">73%</span><span style="font-family: 宋体;">股份的控股家族上下齐心。它的股份结构有助于保护公司免受</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">占领。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">市场监管机构进行的调查也令为爱马仕在短期内提供了防御手段。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">但无论如何新近，整个家族从未完全团结一致，特别是在爱马仕内部他们分成不同帮派</span><span lang="EN-US">- Puech, Thomas</span><span style="font-family: 宋体;">和</span><span lang="EN-US">Guerrand</span><span style="font-family: 宋体;">。整个家族包括</span><span lang="EN-US">60</span><span style="font-family: 宋体;">个不同成员，其中涉及数十亿欧元股份。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style="">
</span>Bernstein</span><span style="font-family: 宋体;">奢侈行业分析师</span><span lang="EN-US">Luca Solca</span><span style="font-family: 宋体;">表示，“从来没有一间成功公司能够永远保持是家族公司。因为随着家族变大，希望分道扬镳的想法就会增加</span><span lang="EN-US">-</span><span style="font-family: 宋体;">特别是那些很少参与公司日常经营的成员”。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style="">
</span>LVMH</span><span style="font-family: 宋体;">总裁</span><span lang="EN-US">Bernard Arnault</span><span style="font-family: 宋体;">一直对这个竞争对手公开表示仰慕有加。在收购</span><span lang="EN-US">17.1%</span><span style="font-family: 宋体;">股份之后，他曾经表示自己没有计划出价收购爱马仕。但这个策略他已经用过</span><span lang="EN-US">-</span><span style="font-family: 宋体;">先是入股古琦公司，之后才全面收购</span><span lang="EN-US">-</span><span style="font-family: 宋体;">分析师表示无论花时多久，他极有可能千方百计控股爱马仕。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">业内人士表示，法国历史最悠久最享盛名的香水公司娇兰，在控股家族四分五裂之后，公司也无力抵挡</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">的进攻。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">世界头号奢侈品集团</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">在周三表示根据市场条件的不同，它会考虑收购更多爱马仕股份。</span><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">分析师表示，</span><span lang="EN-US">Bernard
Arnault</span><span style="font-family: 宋体;">只需要在合适时机向合适家族成员以合适价格收购，那原有的团结就会开始出现四分五裂。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span>Thierry
Hermes</span><span style="font-family: 宋体;">的第五代后人大多年龄介乎</span><span lang="EN-US">50</span><span style="font-family: 宋体;">至</span><span lang="EN-US">80</span><span style="font-family: 宋体;">岁，他们或许乐于继续靠公司分红过着舒适生活，但他们</span><span lang="EN-US">20</span><span style="font-family: 宋体;">岁，</span><span lang="EN-US">30</span><span style="font-family: 宋体;">岁和</span><span lang="EN-US">40</span><span style="font-family: 宋体;">岁的子孙更为需要资金，因此或许有不同想法，希望能够套现。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">但到目前为止，官方态度仍然固若磐石。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">爱马仕常务首席执行官</span><span lang="EN-US">Patrick
Albaladejo</span><span style="font-family: 宋体;">在周三接受路透社采访时表示，“家族股东多次表示他们坚守公司独立，而这正是它成功的保障”。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">爱马仕表示它的股份结构意味着如果没有经过家族同意，公司控股改变的情况不会出现。而公司的政策也使到它在出现恶意收购时可使用毒药策略。</span><span lang="EN-US"> </span></p>
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</span>Bernard Arnault</span><span style="font-family: 宋体;">的举措看似不是太友好，因此在周六</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">集团发表声明表示拥有爱马仕</span><span lang="EN-US">14.2</span><span style="font-family: 宋体;">股份前一小时，才通知爱马仕首席执行官</span><span lang="EN-US">Patrick Thomas</span><span style="font-family: 宋体;">。集团将进一步购买股份至</span><span lang="EN-US">17.1%</span><span style="font-family: 宋体;">。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">爱马仕的反应也同样非常咄咄逼人。</span><span lang="EN-US"> </span></p>
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</span>Patrick Albaladejo</span><span style="font-family: 宋体;">表示，“爱马仕不需要任何股东入股。我们更多是一间高级手工艺公司，而不是一间奢侈品行业玩家”。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">令人觊觎的品牌</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">虽然行业饱受近十年最严重的经济衰退，但爱马仕去年继续保持广告开支，开设新店和为特别顾客举办奢侈派对。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">经营策略终于得以回报。根据美国</span><span lang="EN-US">Bain & Co</span><span style="font-family: 宋体;">公司预测，爱马仕销量按固定汇率计算在</span><span lang="EN-US">2009</span><span style="font-family: 宋体;">年上升</span><span lang="EN-US">4.1%</span><span style="font-family: 宋体;">，而全球奢侈品销售则下滑</span><span lang="EN-US">8%</span><span style="font-family: 宋体;">。</span><span lang="EN-US"> </span></p>
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</span>Bernard Arnault</span><span style="font-family: 宋体;">是通过权益证券交换等衍生工具方式暗中入股，而这无需向证券监管机构申报，而后者正是爱马仕最好的防御手段。</span><span lang="EN-US"> </span></p>
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</span>Patrick Albaladejo</span><span style="font-family: 宋体;">表示爱马仕将“紧切关注”证券监管机构对</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">集团的“复杂”持股方式所采取的调查。</span><span lang="EN-US"> </span></p>
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</span>LVMH</span><span style="font-family: 宋体;">今周表示自己严格遵守市场规定，愿意向证券监管机构提交所有需要的信息。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">如果证券监管机构对</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">集团施以惩罚，这就为爱马仕公司提供了依据对抗</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">。但长期而言，证券监管机构对阻止全面收购所能做的事是非常小的。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">虽然一开始对爱马仕的收购来势汹汹，但</span><span lang="EN-US">Bernard Arnault</span><span style="font-family: 宋体;">最好采取相对温和措施。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span></span><span style="font-family: 宋体;">汇丰银行分析师</span><span lang="EN-US">Erwan
Rambourg</span><span style="font-family: 宋体;">周五表示，“我坚信</span><span lang="EN-US">LVMH</span><span style="font-family: 宋体;">集团最终会寻求控股爱马仕，但这极有可能花时数年”。</span><span lang="EN-US"> </span></p>
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<p class="MsoNormal"><span lang="EN-US"><span style=""> </span><span style=""> </span>Erwan Rambourg</span><span style="font-family: 宋体;">说道，“游戏最终结束将会是与家族成员之间达成协议，而不是通过经济手段强行解决”。</span></p><div class="uchome-message-pic"><img src="data/attachment/album/201011/3/4115_1288766986xaXI.jpg"><p></p></div> 坐个沙发~ 学习一下"铂金包"背后的知识啊~ 你在北京还是美国啊？ <div class="quote"><span class="q"><b>曲胜</b>: 你在北京还是美国啊？</span></div>是啊, 上次聚会见面之后, 我很快就回美国了 I want a hermes birkin 有一个叫HANMAC的法国手机品牌么
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